Your personal care advocate for pregnancy and postpartum, backed by nurses and specialists. Phia answers questions, helps arrange care, and follows up on what still needs attention—all through text.

Health plan or OB? Work with Phia. Care partner? Join our network.

You take care of a lot. Phia takes care of you.

Text Phia.

$19/mo · Pregnancy through baby’s first year

Your personal care advocate for pregnancy and postpartum, backed by nurses and specialists. Phia answers questions, helps arrange care, and follows up on what still needs attention—all through text.

Health plan or OB? Work with Phia. Care partner? Join our network.

You take care of a lot. Phia takes care of you.

Text Phia.

$19/mo · Pregnancy through baby’s first year

How it works

You send a text. Phia takes it from there. Ask anything about your pregnancy, recovery, or baby, day or night. Phia remembers what you share, checks for warning signs, and follows up so nothing gets dropped.

Meet Phia

Every question. Every worry.

Phia answers your pregnancy and postpartum questions, remembers what you’ve shared, and follows through until it’s sorted.

  1. Care navigator

    Your care navigator

    Finds the right provider, resource, or next step—and helps you get there.

    Text Phia

Expert support

Real people, already caught up.
When you need a lactation consultant, nurse, or therapist, they join your thread knowing everything you’ve said.

Always on watch

It notices what you might brush off. Phia checks every message for warning signs, remembers what you’ve shared, and gets a nurse involved the moment something looks off.

How it works

$19/mo

Unlimited care. Cancel anytime.

Text Phia. No app to download, no forms to fill out.

Phia answers, follows up, and handles the rest.

A nurse joins the thread when it matters.

Text Phia

Text Phia

Your care team, one text away

Your care team, one text away

For organizations

Better care, together.

For health plans & OBs

Keep members engaged between visits

Phia follows pregnant and postpartum members and patients between appointments, flags what needs attention, and sends their care team a brief when it matters.

Work with Phia

For care partners

Join the Phia Care Network

Receive referrals for pregnant and postpartum patients. Phia follows up until they’re seen.

Join the network

Common questions

Is Phia a real medical practice?

Yes. Phia’s nurses, lactation consultants, therapists, and dietitians practice through a licensed Pennsylvania medical group. The AI helps us pay attention; licensed clinicians make every clinical decision.

What does it cost?

$19 a month, cancel anytime. That includes unlimited texting with Phia, check-ins, appointment help, and nurse support. [Specialist visits are included / $X each.] Phia doesn’t bill insurance.

How is Phia different from ChatGPT?

ChatGPT answers a question. Phia knows your pregnancy, texts you first to follow up, books and chases appointments, and brings in a licensed nurse when something needs clinical judgment.

Does Phia replace my OB?

No — and it's designed not to. Your OB remains your medical home. Phia covers the stretches between your visits and sends your OB a summary of everything we do.

Is the AI making medical decisions?

No. Phia's agents watch for risk, schedule outreach, and coordinate care — licensed clinicians make every clinical decision. When something needs judgment, it goes to a human, same day.

Is my information private?

Yes. Phia is a HIPAA-covered medical provider. Your records are encrypted, shared only with your consent and your care team, and never sold or used to train public AI models.

How do referrals work for practices and health plans?

Fax, EHR, or a secure link for practices — no new software. Health plan care management teams can refer members directly. Every referral gets same-day outreach and a clinical summary back to the referring provider. Contact us to set up a referral pathway.

Is Phia a real medical practice?

Yes. Phia’s nurses, lactation consultants, therapists, and dietitians practice through a licensed Pennsylvania medical group. The AI helps us pay attention; licensed clinicians make every clinical decision.

What does it cost?

$19 a month, cancel anytime. That includes unlimited texting with Phia, check-ins, appointment help, and nurse support. [Specialist visits are included / $X each.] Phia doesn’t bill insurance.

How is Phia different from ChatGPT?

ChatGPT answers a question. Phia knows your pregnancy, texts you first to follow up, books and chases appointments, and brings in a licensed nurse when something needs clinical judgment.

Does Phia replace my OB?

No — and it's designed not to. Your OB remains your medical home. Phia covers the stretches between your visits and sends your OB a summary of everything we do.

Is the AI making medical decisions?

No. Phia's agents watch for risk, schedule outreach, and coordinate care — licensed clinicians make every clinical decision. When something needs judgment, it goes to a human, same day.

Is my information private?

Yes. Phia is a HIPAA-covered medical provider. Your records are encrypted, shared only with your consent and your care team, and never sold or used to train public AI models.

Can I customise the platform to match my workflows?

Fax, EHR, or a secure link for practices — no new software. Health plan care management teams can refer members directly. Every referral gets same-day outreach and a clinical summary back to the referring provider. Contact us to set up a referral pathway.

Up at 3am? So is Phia.

Text Phia.