💙 UnitedHealthcare Community Plan member? Phia may be covered for you. Learn more

💙 UnitedHealthcare Community Plan member? Phia may be covered for you. Learn more

💙 UnitedHealthcare Community Plan member? Phia may be covered for you. Learn more

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Meet Phia AI

Text Phia. We stay on it.
Through pregnancy and beyond.

Text Phia. We stay on it.
Through pregnancy and
beyond.

Text Phia a question, a symptom, something you need to schedule, or something you just don't want to forget. We stay on it — and bring in a clinician when it matters.

$19/mo. Free if your OB refers you, or if your plan covers it.

So much of getting care is everything between the visits.
The appointment you still need to make. The referral nobody called about. The question you meant to ask. The screening you forgot to finish. Finding someone who takes your insurance. Checking whether that symptom got better. Following up again tomorrow. Phia stays on it with you.

Text Phia.

A question, symptom, appointment, referral, screenshot — whatever is on your min

Text Phia.

A question, symptom, appointment, referral, screenshot — whatever is on your min

Phia gets to work.

Appointments get booked. Referrals get followed up. Screens get sent. Rides and resources get found. Things don’t disappear into a to-do list.

Phia gets to work.

Appointments get booked. Referrals get followed up. Screens get sent. Rides and resources get found. Things don’t disappear into a to-do list.

A person steps in when it matters.

You hear from us when we need you. And when something needs clinical judgment, a licensed clinician joins the same conversation.

A person steps in when it matters.

You hear from us when we need you. And when something needs clinical judgment, a licensed clinician joins the same conversation.

Phia remembers what changed, what’s still open, and when a person should step in.

Phia remembers what changed, what’s still open, and when a person should step in.

Danielle · RN
Hi Jess, it's Danielle from Phia — calling you now.
On the line
Phia
Checking back — did Danielle reach you? How are you feeling?
Followed up, as promised
You · 5 weeks postpartum
Is it okay to start walking again? I feel a lot better.
Phia
Yes — gentle walks and pelvic-floor work are fine now. Hold running until your 6-week visit.
From your care plan
Phia
Looks like Thursday's visit didn't happen. No stress — pick a new time here: phia.health/b/k3r9
Noticed a missed visit

Just text us.

Questions, symptoms, appointments, and forgotten questions — same number, same context.

What should I know about this?

Save short, useful guides on feeding, recovery, symptoms, and what to watch for.

Walk in knowing what to ask.

Before a visit, Phia gathers what changed, what’s open, and what to ask.

Bring someone in.

A nurse, lactation consultant, or specialist can join the same conversation.

We check back.

Phia follows up on symptoms, mood, feeding, and anything else you mentioned.

Keep track of what’s next.

Appointments, screenings, follow-ups, and ongoing concerns stay in one place.

The people behind your care
Nurses, therapists, and specialists who answer when you reach out

Placeholder provider portrait

Danielle, RN

“I tell every parent the same thing — call me at 3am. That’s what I’m here for.”

Anytime support and symptom questions

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Jennifer, LCSW

“Most parents apologize before they tell me how they’re really doing. They never have to.”

Therapy and postpartum depression screening

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Amara, IBCLC

“Feeding rarely fixes itself on a schedule. We work it out together, however long it takes.”

Breastfeeding and bottle feeding support

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Rosa, Care Coordinator

“Coverage, transport, food, leave paperwork — recovery is harder when that part is unsolved.”

Benefits, coverage, and resource navigation

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Michelle, RN

“Leaving the postpartum unit is its own kind of hard. Someone should still be there after.”

Postpartum recovery and support

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Priya, PT

“Physical recovery after delivery is the thing people underestimate. We watch it closely.”

Physical therapy and postpartum healing

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Sofia, LPC

“Anxiety in the first year isn’t a personality flaw. It’s treatable, and it’s common.”

Anxiety, sleep, and mood support

Common questions

Is Phia a real medical practice?

Yes. Phia is a licensed Pennsylvania medical group — our nurses, therapists, lactation consultants, and dietitians are licensed clinicians, and every visit is a documented medical encounter. AI helps our team pay attention; it never replaces them.

What does it cost?

If your OB refers you, or your plan covers it, you pay nothing. We bill the plan like any other medical practice, and we check coverage before care starts. If you sign up on your own, it’s $19/mo. Nothing to download, and no app fee either way.

How do I sign up?

You can start yourself, or your OB or plan can send you. If you’ve already gotten a text or call from us, that’s why. Sign up on your own is $19/mo.

Does Phia replace my OB?

No — and it's designed not to. Your OB remains your medical home. Phia covers the stretches between your visits and sends your OB a summary of everything we do.

Is the AI making medical decisions?

No. Phia's agents watch for risk, schedule outreach, and coordinate care — licensed clinicians make every clinical decision. When something needs judgment, it goes to a human, same day.

Is my information private?

Yes. Phia is a HIPAA-covered medical provider. Your records are encrypted, shared only with your consent and your care team, and never sold or used to train public AI models.

How do referrals work for practices and health plans?

Fax, EHR, or a secure link for practices — no new software. Health plan care management teams can refer members directly. Every referral gets same-day outreach and a clinical summary back to the referring provider. Contact us to set up a referral pathway.

Is Phia a real medical practice?

Yes. Phia is a licensed Pennsylvania medical group — our nurses, therapists, lactation consultants, and dietitians are licensed clinicians, and every visit is a documented medical encounter. AI helps our team pay attention; it never replaces them.

What does it cost?

If your OB refers you, or your plan covers it, you pay nothing. We bill the plan like any other medical practice, and we check coverage before care starts. If you sign up on your own, it’s $19/mo. Nothing to download, and no app fee either way.

How do I sign up?

You can start yourself, or your OB or plan can send you. If you’ve already gotten a text or call from us, that’s why. Sign up on your own is $19/mo.

Does Phia replace my OB?

No — and it's designed not to. Your OB remains your medical home. Phia covers the stretches between your visits and sends your OB a summary of everything we do.

Is the AI making medical decisions?

No. Phia's agents watch for risk, schedule outreach, and coordinate care — licensed clinicians make every clinical decision. When something needs judgment, it goes to a human, same day.

Is my information private?

Yes. Phia is a HIPAA-covered medical provider. Your records are encrypted, shared only with your consent and your care team, and never sold or used to train public AI models.

Can I customise the platform to match my workflows?

Fax, EHR, or a secure link for practices — no new software. Health plan care management teams can refer members directly. Every referral gets same-day outreach and a clinical summary back to the referring provider. Contact us to set up a referral pathway.

Who we work with

Man typing on a keyboard beside a desktop monitor

For Health Plans

Phia helps health plans complete postpartum visits, conduct recommended screenings, follow up after positive results, and connect higher-risk members with appropriate clinical care.

Man typing on a keyboard beside a desktop monitor

For Health Plans

Phia helps health plans complete postpartum visits, conduct recommended screenings, follow up after positive results, and connect higher-risk members with appropriate clinical care.

Man typing on a keyboard beside a desktop monitor

For Provider Groups

Refer patients through your existing workflow. Phia provides monitoring, nursing follow-up, and specialty access between appointments—while your practice remains the medical home.

Man typing on a keyboard beside a desktop monitor

For Provider Groups

Refer patients through your existing workflow. Phia provides monitoring, nursing follow-up, and specialty access between appointments—while your practice remains the medical home.

Man typing on a keyboard beside a desktop monitor

For Provider Groups

Refer patients through your existing workflow. Phia provides monitoring, nursing follow-up, and specialty access between appointments—while your practice remains the medical home.

Trusted by families

“Exactly what I was looking for"

Phia caught my postpartum anxiety before I even had words for it. My care team checked in within hours, not weeks. I never felt like I was recovering alone.

Avatar

Maya B.

Phia patient

“I never knew this existed”

We had amazing emotional support after a difficult delivery. Phia was the difference between coping and actually recovering.

Avatar

Alyssia F.

Phia patient

“So easy, and time saving"

I had such a great experience with Phia providers. It saved so many in-person trips.

Avatar

Jennifer D.

Phia patient

Trusted by families

“Exactly what I was looking for"

Phia caught my postpartum anxiety before I even had words for it. My care team checked in within hours, not weeks. I never felt like I was recovering alone.

Avatar

Maya B.

Phia patient

“I never knew this existed”

We had amazing emotional support after a difficult delivery. Phia was the difference between coping and actually recovering.

Avatar

Alyssia F.

Phia patient

“So easy, and time saving"

I had such a great experience with Phia providers. It saved so many in-person trips.

Avatar

Jennifer D.

Phia patient

Trusted by families

“Exactly what I was looking for"

Phia caught my postpartum anxiety before I even had words for it. My care team checked in within hours, not weeks. I never felt like I was recovering alone.

Avatar

Maya B.

Phia patient

“I never knew this existed”

We had amazing emotional support after a difficult delivery. Phia was the difference between coping and actually recovering.

Avatar

Alyssia F.

Phia patient

“So easy, and time saving"

I had such a great experience with Phia providers. It saved so many in-person trips.

Avatar

Jennifer D.

Phia patient

Get started with just a text

Get started with just a text

Get started with just a text

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Ready to refer a patient?

Submit a referral today.

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Ready to refer a patient?

Submit a referral today.