Your personal care advocate for pregnancy and postpartum, backed by nurses and specialists. Phia answers questions, helps arrange care, and follows up on what still needs attention—all through text.

Health plan or OB? Work with Phia. Care partner? Explore our network.

You take care of a lot. Phia takes care of you.

Text Phia.

$19/mo · Pregnancy through baby’s first year

Your personal care advocate for pregnancy and postpartum, backed by nurses and specialists. Phia answers questions, helps arrange care, and follows up on what still needs attention—all through text.

Health plan or OB? Work with Phia. Care partner? Explore our network.

You take care of a lot. Phia takes care of you.

Text Phia.

$19/mo · Pregnancy through baby’s first year

How it works

You send a text. Phia takes it from there.

Ask anything about your pregnancy, recovery, or baby, day or night. Phia remembers what you share, checks for warning signs, and follows up so nothing gets dropped.

Meet Phia

Every question. Every worry.

Phia answers your pregnancy and postpartum questions, remembers what you’ve shared, and follows through until it’s sorted.

Phia answers your pregnancy and postpartum questions, remembers what you’ve shared, and follows through until it’s sorted.

Care navigator

Your care navigator

Finds the right provider and helps you get there.

You: I think I need pelvic floor PT. Who takes my insurance near me?

Phia: I found two in-network PTs with openings this month. Want me to request Tuesday at 10?

Text Phia
Appointments

Your appointment sidekick

Preps you for visits and keeps referrals moving.

You: Remind me what I need for my glucose test.

Phia: It’s Thursday at 9. I’ll text you the prep steps tonight and a reminder that morning.

Text Phia
Follow-through

The one who remembers

Remembers what’s due and what still needs follow-up.

You: Did I ever hear back about the lactation referral?

Phia: Not yet, so I followed up today. They have Wednesday at 2. Want me to take it?

Text Phia
Check-ins

Your check-in partner

Checks on symptoms, mood, feeding, and recovery.

You: I’ve been feeling down most days since the baby came.

Phia: Thank you for telling me. I’d like a nurse to check in with you today. Is now a good time?

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Care network

Your care network

Connects you with trusted therapists, doulas, and local care.

You: Can you help me find a therapist who works with new moms?

Phia: Yes. A perinatal therapist in our network has openings this week. Want me to set up an intro?

Text Phia
Care team

Your connection to care

Brings in a nurse, lactation consultant, or specialist.

You: My baby isn’t latching and it really hurts.

Phia: A lactation consultant can join this thread today. Want me to bring her in?

Text Phia
Phia nurse wearing a headset
Phia nurse wearing a headset

Phia answers first. A nurse steps in.

When it matters, a maternity nurse joins your thread. Day or night.

Text Phia

Text Phia

Expert support

Real people, already caught up.

When you need a lactation consultant, nurse, or therapist, they join your thread knowing everything you’ve said.

Always on watch

It notices what you might brush off.

Phia checks every message for warning signs, remembers what you’ve shared, and gets a nurse involved the moment something looks off.

My feet are a little swollen and I’ve had a headache since this morning. Probably nothing!

Thanks for telling me. Is the headache still there? Any blurry vision or spots?

Phia · 34 weeks

You mention it in passing.

Phia reads every message, including the ones that end in “probably nothing,” and asks the follow-up question that matters.

Still there. I think I saw some spots earlier too.
With the swelling and last week’s blood pressure reading, that’s worth a closer look. I’m bringing in a nurse now.
Critical alert sent

Phia connects the dots.

It remembers what you’ve shared and recognizes when small symptoms add up to a warning sign.

Okay, thank you.

2:41 PM

Hi, I’m Danielle, a nurse with Phia. Can you check your blood pressure now? Depending on the number, I may ask you to head to L&D triage.

2:44 PM

A nurse steps in.

A licensed nurse joins the same thread within minutes, already caught up, and helps you decide what to do next.

My feet are a little swollen and I’ve had a headache since this morning. Probably nothing!

Thanks for telling me. Is the headache still there? Any blurry vision or spots?

Phia · 34 weeks

You mention it in passing.

Phia reads every message, including the ones that end in “probably nothing,” and asks the follow-up question that matters.

Still there. I think I saw some spots earlier too.
With the swelling and last week’s blood pressure reading, that’s worth a closer look. I’m bringing in a nurse now.
Critical alert sent

Phia connects the dots.

It remembers what you’ve shared and recognizes when small symptoms add up to a warning sign.

Okay, thank you.

2:41 PM

Hi, I’m Danielle, a nurse with Phia. Can you check your blood pressure now? Depending on the number, I may ask you to head to L&D triage.

2:44 PM

A nurse steps in.

A licensed nurse joins the same thread within minutes, already caught up, and helps you decide what to do next.

How it works

$19/mo

Unlimited care. Cancel anytime.

Text Phia. No app to download, no forms to fill out.

Phia answers, follows up, and handles the rest.

A nurse joins the thread when it matters.

Text Phia

Text Phia

Your care team, one text away

Your care team, one text away

Why not just ask a chatbot?

Search can tell you what a symptom might mean. Phia is a medical group: a nurse steps in when something looks wrong, and someone follows up.

See how Phia compares to ChatGPT →

For organizations

Better care, together.

For health plans & OBs

Keep members engaged between visits

Phia follows pregnant and postpartum members and patients between appointments, flags what needs attention, and sends their care team a brief when it matters.

Work with Phia

For employers

Maternity support your team will use

One number to text for pregnant and postpartum employees, with nurses and providers in the thread. Runs alongside your current plan.

Explore for employers

For care partners

Join the Phia Care Network

Join the Phia Care
Network

Receive referrals for pregnant and postpartum patients. Phia follows up until they’re seen.

Join the network

Common questions

Is Phia a real medical practice?

Yes. Phia’s nurses, lactation consultants, therapists, and dietitians practice through a licensed Pennsylvania medical group. The AI helps us pay attention; licensed clinicians make every clinical decision.

What does it cost?

$19 a month, cancel anytime. That includes unlimited texting with Phia, check-ins, appointment help, and nurse support. [Specialist visits are included / $X each.] Phia doesn’t bill insurance.

How is Phia different from ChatGPT?

ChatGPT answers a question. Phia knows your pregnancy, texts you first to follow up, books and chases appointments, and brings in a licensed nurse when something needs clinical judgment.

Does Phia replace my OB?

No — and it's designed not to. Your OB remains your medical home. Phia covers the stretches between your visits and sends your OB a summary of everything we do.

Is the AI making medical decisions?

No. Phia's agents watch for risk, schedule outreach, and coordinate care — licensed clinicians make every clinical decision. When something needs judgment, it goes to a human, same day.

Is my information private?

Yes. Phia is a HIPAA-covered medical provider. Your records are encrypted, shared only with your consent and your care team, and never sold or used to train public AI models.

How do referrals work for practices and health plans?

Fax, EHR, or a secure link for practices — no new software. Health plan care management teams can refer members directly. Every referral gets same-day outreach and a clinical summary back to the referring provider. Contact us to set up a referral pathway.

Is Phia a real medical practice?

Yes. Phia’s nurses, lactation consultants, therapists, and dietitians practice through a licensed Pennsylvania medical group. The AI helps us pay attention; licensed clinicians make every clinical decision.

What does it cost?

$19 a month, cancel anytime. That includes unlimited texting with Phia, check-ins, appointment help, and nurse support. [Specialist visits are included / $X each.] Phia doesn’t bill insurance.

How is Phia different from ChatGPT?

ChatGPT answers a question. Phia knows your pregnancy, texts you first to follow up, books and chases appointments, and brings in a licensed nurse when something needs clinical judgment.

Does Phia replace my OB?

No — and it's designed not to. Your OB remains your medical home. Phia covers the stretches between your visits and sends your OB a summary of everything we do.

Is the AI making medical decisions?

No. Phia's agents watch for risk, schedule outreach, and coordinate care — licensed clinicians make every clinical decision. When something needs judgment, it goes to a human, same day.

Is my information private?

Yes. Phia is a HIPAA-covered medical provider. Your records are encrypted, shared only with your consent and your care team, and never sold or used to train public AI models.

Can I customise the platform to match my workflows?

Fax, EHR, or a secure link for practices — no new software. Health plan care management teams can refer members directly. Every referral gets same-day outreach and a clinical summary back to the referring provider. Contact us to set up a referral pathway.

Up at 3am.
So is Phia.

Up at 3am?
So is Phia.

Text Phia.