Phia is a 2026 grantee of the Perinatal Action Collaborative — a Pennsylvania initiative to advance maternal health outcomes.
Phia is a 2026 grantee of the Perinatal Action Collaborative — a Pennsylvania initiative to advance maternal health outcomes.
Continuous perinatal care, between every visit.
Continuous perinatal care, between every visit.
Phia is a virtual perinatal medical group, contracted to Medicaid plans and OB practices. We monitor risk continuously, deliver behavioral health and specialty care between visits, and document outcomes across the full perinatal period — where the majority of preventable maternal deaths occur.
PARTNER WITH US
Most pregnancy complications don't announce themselves in the exam room.
They surface in the quiet weeks between visits — in a screening that never got completed, a referral that didn't happen, a patient who stopped responding.
Most pregnancy complications don't announce themselves in the exam room.
They surface in the quiet weeks between visits — in a screening that never got completed, a referral that didn't happen, a patient who stopped responding.
Most pregnancy complications don't announce themselves in the exam room.
They surface in the quiet weeks between visits — in a screening that never got completed, a referral that didn't happen, a patient who stopped responding.
Phia's AI platform monitors risk continuously, coordinates care in real time, and connects every stakeholder around what matters most: a healthy mother and a healthy baby.
For patients — support and specialist access, always within reach. For OB practices — AI-powered risk alerts built into your workflow. For health plans — earlier intervention, lower cost, better outcomes.
Two agents. One clinical team
Two agents. One clinical team
Two agents. One clinical team
Phia operates on internal clinical tooling we built from the ground up for perinatal care between visits. Risk Stratification is our backbone. The OB Care Coordinator is the newest member of our clinical team. Both are deployed and running today.
Phia operates on internal clinical tooling we built from the ground up for perinatal care between visits. Risk Stratification is our backbone. The OB Care Coordinator is the newest member of our clinical team. Both are deployed and running today.
Risk stratification
01
Phia's risk stratification agent runs continuously against each patient's full clinical context. Every new signal — vitals, screenings, symptom reports, missed visits, messages — re-evaluates risk against published clinical guidelines. Material changes route to a licensed clinician for review and action.
Grounded in: ACOG clinical guidelines, validated screening instruments, and published clinical decision rules for high-acuity perinatal conditions.
Auditable: Two-layer alert architecture — active risk alerts plus a complete event log, available to partner compliance teams on request.
Supervised: The agent surfaces. Phia's licensed clinicians decide. No clinical action is taken on agent output alone.
Risk Agent
01
Phia's risk stratification agent runs continuously against each patient's full clinical context. Every new signal — vitals, screenings, symptom reports, missed visits, messages — re-evaluates risk against published clinical guidelines. Material changes route to a licensed clinician for review and action.
Grounded in: ACOG clinical guidelines, validated screening instruments, and published clinical decision rules for high-acuity perinatal conditions.
Auditable: Two-layer alert architecture — active risk alerts plus a complete event log, available to partner compliance teams on request.
Supervised: The agent surfaces. Phia's licensed clinicians decide. No clinical action is taken on agent output alone.
Risk stratification
01
Phia's risk stratification agent runs continuously against each patient's full clinical context. Every new signal — vitals, screenings, symptom reports, missed visits, messages — re-evaluates risk against published clinical guidelines. Material changes route to a licensed clinician for review and action.
Grounded in: ACOG clinical guidelines, validated screening instruments, and published clinical decision rules for high-acuity perinatal conditions.
Auditable: Two-layer alert architecture — active risk alerts plus a complete event log, available to partner compliance teams on request.
Supervised: The agent surfaces. Phia's licensed clinicians decide. No clinical action is taken on agent output alone.
OB Care Coordinator
02
The OB Care Coordinator agent reasons over each patient's full context daily and on event triggers, then dispatches the right touchpoint from a Medicaid-standard catalog. Phia's care coordinators own escalations, complex cases, and any decision outside the agent's authorized scope.
Safety architecture: Deterministic pre-gates, confidence thresholds, and kill switches gate every action before it reaches a patient.
Human escalation: Complex cases, threshold breaches, and out-of-scope decisions route to a Phia care coordinator for resolution.
Provider of record: Phia's licensed clinicians remain the ordering and consulting providers across every clinical action.
OB Agent
02
The OB Care Coordinator agent reasons over each patient's full context daily and on event triggers, then dispatches the right touchpoint from a Medicaid-standard catalog. Phia's care coordinators own escalations, complex cases, and any decision outside the agent's authorized scope.
Safety architecture: Deterministic pre-gates, confidence thresholds, and kill switches gate every action before it reaches a patient.
Human escalation: Complex cases, threshold breaches, and out-of-scope decisions route to a Phia care coordinator for resolution.
Provider of record: Phia's licensed clinicians remain the ordering and consulting providers across every clinical action.
OB Care Coordinator
02
The OB Care Coordinator agent reasons over each patient's full context daily and on event triggers, then dispatches the right touchpoint from a Medicaid-standard catalog. Phia's care coordinators own escalations, complex cases, and any decision outside the agent's authorized scope.
Safety architecture: Deterministic pre-gates, confidence thresholds, and kill switches gate every action before it reaches a patient.
Human escalation: Complex cases, threshold breaches, and out-of-scope decisions route to a Phia care coordinator for resolution.
Provider of record: Phia's licensed clinicians remain the ordering and consulting providers across every clinical action.
What we deliver, between visits.
What we deliver, between visits.
What we deliver, between visits.
Phia operates on internal clinical tooling we built from the ground up for perinatal care between visits. Risk Stratification is our backbone. The OB Care Coordinator is the newest member of our clinical team. Both are deployed and running today.
Phia operates on internal clinical tooling we built from the ground up for perinatal care between visits. Risk Stratification is our backbone. The OB Care Coordinator is the newest member of our clinical team. Both are deployed and running today.
Phia accepts referrals from OB practices and Medicaid plans across Pennsylvania.
Phia accepts referrals from OB practices and Medicaid plans across Pennsylvania.
Who we work with
Who we work with
Phia is a contracted clinical entity, built to serve the organizations accountable for perinatal outcomes in Pennsylvania.
Phia is a contracted clinical entity, built to serve the organizations accountable for perinatal outcomes in Pennsylvania.
Medicaid health plans
Built to support perinatal HEDIS performance — postpartum visit completion, perinatal depression screening, and follow-up after positive screens. HRSN closed-loop documentation supports CMS reporting requirements and NCQA delegation oversight. Contracting framework spans existing Medicaid codes, care coordination, and PMPM or shared-savings arrangements.
OB practices
Phia is a referral destination, not an EHR integration. We extend your panel with continuous monitoring and specialty care between visits while you remain the medical home for prenatal, delivery, and postpartum visits.
Federally Qualified Health Centers
Phia extends FQHC perinatal capacity into the time between visits — continuous monitoring, behavioral health, and post-discharge care delivered virtually. Aligned with Pennsylvania Rural Health Transformation Program priorities in maternity desert counties.
Frequently asked questions
Is this just a chatbot or do I talk to real people?
You talk to real, licensed maternal health professionals—nurses, OBs, lactation consultants, therapists, and more. Behind the scenes, we use smart technology to help your care team spot patterns and flag concerns early. But every message, every recommendation, every care decision comes from an actual person who knows your story.
What happens if I need urgent help?
If you're experiencing signs of a serious complication—heavy bleeding, severe headaches, chest pain, thoughts of harming yourself—your care team can connect you to a provider for same-day telehealth, covered by insurance. For life-threatening emergencies, always call 911.
How is this different from my OB?
Your OB is essential for prenatal visits, delivery, and postpartum checkups. Phia fills the gaps between those appointments—answering questions at 2am, tracking your recovery daily, and connecting you to specialists like lactation consultants and therapists. We share important updates with your OB so they know what's happening between visits.
What data sources does the AI use?
It analyzes structured inputs (BP readings, vitals, intake forms) and unstructured signals (symptom descriptions in chat/journal), then applies decay and trajectory detection to weight recent symptoms more heavily.
How is data privacy and HIPAA handled?
All data is encrypted, HIPAA-compliant, and never sold. The AI only processes information necessary for patient safety and care coordination.
Let's talk about your members.
A 30-minute capabilities briefing walks through the care model, how a partnership operates in practice, and a population-specific impact estimate built on your gap data.
REQUEST A CALL
Let's talk about your members.
A 30-minute capabilities briefing walks through the care model, how a partnership operates in practice, and a population-specific impact estimate built on your gap data.
REQUEST A CALL
Let's talk about your members.
A 30-minute capabilities briefing walks through the care model, how a partnership operates in practice, and a population-specific impact estimate built on your gap data.
REQUEST A CALL
Frequently asked questions
Frequently asked questions
Is this just a chatbot or do I talk to real people?
You talk to real, licensed maternal health professionals—nurses, OBs, lactation consultants, therapists, and more. Behind the scenes, we use smart technology to help your care team spot patterns and flag concerns early. But every message, every recommendation, every care decision comes from an actual person who knows your story.
What happens if I need urgent help?
If you're experiencing signs of a serious complication—heavy bleeding, severe headaches, chest pain, thoughts of harming yourself—your care team can connect you to a provider for same-day telehealth, covered by insurance. For life-threatening emergencies, always call 911.
How is this different from my OB?
Your OB is essential for prenatal visits, delivery, and postpartum checkups. Phia fills the gaps between those appointments—answering questions at 2am, tracking your recovery daily, and connecting you to specialists like lactation consultants and therapists. We share important updates with your OB so they know what's happening between visits.
What data sources does the AI use?
It analyzes structured inputs (BP readings, vitals, intake forms) and unstructured signals (symptom descriptions in chat/journal), then applies decay and trajectory detection to weight recent symptoms more heavily.
How is data privacy and HIPAA handled?
All data is encrypted, HIPAA-compliant, and never sold. The AI only processes information necessary for patient safety and care coordination.